Keeping pace with the corporate promotion machine.
Today, industry consolidation is happening everywhere, and smaller independent promoters are feeling the pinch. So, what can the small-scale promoter do to level the playing field?
Capitalise on your local experience and credibility
When booking gigs and events use your local expertise to your advantage. You know what’s going on in your area far more than the big players who may have never visited your town.
- Take a personalised consultative approach with artists, bands, managers, agents, and tour managers, emphasise your local knowledge to help them to build their trust in you.
- Guide them in the right direction – you know which venue would work the best for a certain type of music and so you can offer a knowledgeable local perspective.
Your local credibility card can help you to build up loyalty with bands and management so that the next time they’re in your area they’ll come to you.
Play on your independent advantage
Your independence and local experience give you an edge. There’s no corporate red tape for you to overcome – you are in a position to make your own decisions and can do this quickly which gives you the agility and the competitive edge to be creative. Play on the fact you are independent and can offer a more personalised hands on approach.
Partner up with other independents.
Just because your independent it doesn’t mean that you’re on your own. You can team up with independent venues and small promoters in other areas as this would allow you to book tours or tour segments. Collaborating on marketing and promotion across regions would also save you time and money. In partnering with others. you can generate more excitement by developing a combined social media for local live music fans which would help to sell more tickets.
Make artists love working with you
Today reputation is everything and within music promotion your relationship with bands and artists is the key to success. If artists and management like working with you, they’ll work with you again promoting their gigs and music. Give them your best and pay attention to detail – whether that’s booking their hotel or organising their sound check – if they love working with you they’ll ask for you again.
Go To Hear – connecting promoters with fans, artists and other industry professionals. Compare Go To Hear with other music services.
For promoters, the beauty of Go To Hear is the ability to easily connect with bands, artists, fans and other industry professionals.
You’ll be able to promote your services to a wide range of industry professionals, such as; venue operators, managers, and bands, and you’ll be able to connect with fans/listeners to promote events. In addition, you’ll also be able to boost your earnings with affiliate income.